Use cases

Find your customers in public conversations

Practical examples of buyer-intent search across communities, Trending Problems, your brand with Auto Search and digests - so you can map the product to the work you already do. Start with a free search; plan limits vary on paid tiers.

Primary use cases

Lead discovery from public threads

Search many communities in one run, rank posts for buying intent and fit, then open the threads worth replying to first - without tab-hopping.

  • One workflow across the sources your plan includes (e.g. Reddit, X, Hacker News, GitHub, and more)
  • Intent and sentiment on each result so urgency floats to the top
  • Manual search for deep dives; saved history on paid plans
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Idea validation & demand signals

Use Trending Problems and cross-community search to see what people complain about before you commit engineering time.

  • Trending Problems for category-level demand signals
  • Cross-platform themes with sentiment and intent
  • Fast feedback from real conversations, not surveys alone
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Brand & competitor conversations

Find where people talk about your product, solution, or competitors - then read the same intent signals on every result.

  • Brand, alternatives, and competitor names in one ranked workflow
  • Triage praise, risk, and opportunity with intent on mentions
  • No separate “social listening” silo
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Auto Search & digests

On paid plans, **Auto Search** runs **scheduled passes** using the **phrases, sites, and cadence** you save for **your brand** in **Settings**; optional **digest alerts** notify you in connected channels when there are **new** high-signal posts since the last digest.

  • Your brand bundles keywords/phrases, platforms, and how often Auto Search runs
  • Automatic Auto Search runs do not consume manual search quota
  • Optional digest channels where your plan supports them
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Content from real buyer language

Mine threads for phrases, objections, and themes your audience already uses - then feed SEO, landing pages, and campaigns.

  • Trending Problems plus search for recurring topics
  • Cross-platform themes instead of a single-site echo chamber
  • Exports where your plan allows for stakeholder updates
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MVP validation from pain threads

Listen for feature gaps, workarounds, and “I wish” moments where power users vent - then prioritize what ships next.

  • Pain and feature-adjacent language from search
  • Intent signals separate idle chatter from motivated users
  • Competitive context when buyers compare tools in-thread
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Competitor & switching intent

Mine “alternatives to X” and switching threads for positioning, comparisons, and ethical outbound.

  • Search switching patterns across Reddit, HN, and more
  • Honest comparison guides and live thread research
  • Feed sales enablement from real buyer criteria
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Features → outcomes

Search (Manual & Auto Search)

Lead discovery

Manual search for deep dives; **Auto Search** runs the same pipeline on a schedule for **your brand** - without spending manual quota on those automatic runs.

Trending Problems

Validation & content

Category-level demand signals across communities - useful when you want themes, not just a single keyword.

Draft reply

Outreach

Two short suggestions from your brand profile for a result - you edit and post on the platform yourself, within plan limits.

By industry

SaaS & startups

Hear how buyers describe pain, alternatives, and budgets in public threads - then rank who to talk to first.

  • Spot early adopters in niche communities
  • Validate positioning with real language
  • See how competitors get compared in the wild
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Developer tools

Meet developers where they debug: technical threads, repo discussions, and stack-specific forums.

  • Map integration and reliability pain
  • See which workflows break in practice
  • Prioritize docs and examples from real errors
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E-commerce

Surface demand, objections, and product comparisons where shoppers already vent and ask for recs.

  • Catch trending product angles
  • Read pricing and quality sentiment in context
  • Find unmet product requests to merchandise against
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B2B services & consulting

Find organizations airing procurement problems, vendor fatigue, and expert advice queries.

  • Prioritize accounts sounding ready to switch
  • Track category narratives for outbound
  • Spot partner and integration opportunities
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Marketing & PR agencies

Find companies looking for marketing, branding, SEO, or PR services online.

  • Find active outsourcing briefs
  • Track complaints about legacy agencies
  • Pitch prospects with precise context
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Recruitment & hiring

Detect early hiring signals, tech stack expansion, and talent needs on public forums.

  • Identify placement briefs before they go public
  • Track new funding rounds and tech team growth
  • Connect directly with hiring managers
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Find your next perfect customers

One search across 10+ communities, ranked for intent - pipeline starts here.